Goal
Design a shopping list experience that reduces cognitive load at purchase time, encourages product discovery, and drives repeat engagement by making planning a natural part of the Getir habit loop.
Focus areas
Problem & Solution
We saw users planning outside the app, so we streamlined the flow into one seamless experience.
Problem
Users planned their groceries outside Getir — jotting items in Notes, photographing handwritten lists, or texting themselves reminders.
- !Rewriting the same items every week
- !Forgetting what's missing mid-shop
- !Constant context switching between apps
Solution
Getir Shopping Lists brings the entire shopping flow — planning, listing, and ordering — together in one place.
- Create lists manually, by photo, or import from Notes
- Smart product matching from natural list items
- One tap 'Add All to Basket'
User Research
Understanding how people actually plan their groceries — before, during and after shopping.
Persona
“Organized, but always managing from too many places at once.”
Behaviors
- 📝Keeps grocery lists in Apple Notes
- 📸Saves recipes from Instagram
- 🍽️Plans meals ahead for hosting
- 🏠Often forgets her list at home
Pain Points
- 🗂️Scattered lists across apps
- ✏️Re-writing the same items weekly
- 😬Forgetting essentials mid-shop
- 📱Switching between too many apps
- 🌀Losing context between planning & ordering
User Flow
Behind every quick order, there's a thoughtful flow.
Type manually
Upload & import
Design
From a handwritten note
to a completed basket.
Entry & Discovery
The feature lives where users start — on the home screen and directly inside search, impossible to miss.
Building the List
Type what you need, upload a photo, or import directly from Notes — Getir understands them all.
From List to Basket
Getir matches your items, suggests alternatives, and lets you add everything to your basket in one tap.
Impact
Improved repeat purchase rate and session depth across Getir's grocery vertical.
By bringing planning, listing and ordering into a single seamless flow, Shopping List reduced the friction between intent and purchase — turning casual browsers into repeat buyers.
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